Tuesday, April 26, 2016

This is an example of Simple, Strong & Functional

(Australian actor Chris Hemsworth)

The three basic principles of masculine dressing are :
  • dress simple - plain and practical
  • dress strong - dark and solid colours
  • dress functional - wear only what's necessary.
This is the authenticity characteristic of an Alpha personality, and it highlights the virtue of honesty. In short, what you see is what you get!

So if an Alpha is wearing a cap, it’s because he’s outside (not inside). And if he’s wearing runners, it’s because he’s on a run. And if he’s wearing work-out gear, it’s because he’s off to the gym.

In other words, he wears only what's necessary to get the job done, whatever that may be right now!



It's a Primal Thing.


Monday, April 25, 2016

The Primal Game - Enhancing Beauty and Sexuality


A few years back it was fashionable for young women to decorate their va-jay-jay with stick-on sparkly bits. It was called va-jazzling.

Not surprisingly though, it wasn’t fashionable for men. Why not? Because decoration is a feminine trait… not a masculine one. And most women use decoration in the form of fashion and fabrics, jewellery and make-up to enhance their beauty and sexuality in some way.

And that’s something to keep in mind next time your lady wants to buy you clothing that has a pretty pattern or a bright combination of colours. Put simply, a man doesn’t need to be decorated! 

In fact, to maximise his attraction-factor and prompt respect from other men, a man simply needs to dress in a masculine way. And that basically involves :
  • avoiding anything with excess decoration
  • wearing form-fitting clothes that highlight your masculine features
  • and basing your wardrobe on dark and solid colours, because they look the strongest.

And if you’re unsure about something you’re about to wear or buy, just ask yourself :

Does it look SimpleStrong & Functional


It's a Primal Thing.

Saturday, April 16, 2016

Getting a Woman's Attention



Some time ago I watched Jerry Seinfeld doing a comedy sketch about the lengths men will go to in order to get a woman's attention.  I thought his words offered a profound insight into men's lack of appreciation for their natural attraction-factor.

Jerry started by acknowledging all the things that women go through in order to be attractive to men : wearing eye-catching fabrics and patterns ; doing their make-up ; the hair ; the nail-polish ; the shaving and the waxing.  But then he suggested that it's actually harder for men..... 


Why is it harder?  Because (according to Jerry) most men don't know what to do to be attractive to women... which is why they build bridges, climb mountains, and fly rockets to the moon.  And it's really really hard to do those things.... but we do them to try and impress women.

He finished by saying that when an astronaut comes back from space he'll go up to a beautiful woman, point up at the sky and ask with great pride "Well, did you see me up there?!!!" 


I laughed when I heard that, but it rang true... most men don't actually know how to make themselves attractive to women.  In fact most young men wear overly decorated (feminized) fashion... or they dress like lost little boys in long baggy-bum shorts and sneakers.  And somehow they think that's going to make them attractive to a mature woman who's looking for a sexy man.

Unfortunately, it seems that a lot of men these days have lost sight of our primal role in life.... which is to be a warrior-hunter... or to use a modern term, a protector-provider

Regardless of social trends, at a primal level men are expected to look and act like men... and that includes how you dress. The more a man exhibits masculine traits in the way he dresses, the more attractive he's going to be to women... and the more respect he's going to get from other men.

So what's a man (a real man) supposed to dress like?  Well he should exhibit the character traits that are valued in a protector-provider :
  • simple... practical
  • strong... capable
  • functional... effective
  • with obvious quality... high standards
  • and an understated elegance... an eye for detail.

I describe that set of masculine character traits as 'Alpha Styling', and you can start developing your own expression of it by dressing this way :  
  • take a minimalist approach (no big logos or wording)
  • highlight your best physical features (shoulders, chest, butt)
  • and use dark and solid colours as the foundation of your wardrobe.

And when it comes to selecting new items for your wardrobe... regardless of whether it's jeans, a watch, or sunglasses... ask yourself these five questions :
  • is it simple in its design?
  • does it look strong and masculine?
  • is it functional for what I need it for?
  • does it look like it's a quality piece?
  • is it understated (not overly flashy or fancy)?


    It's a Primal Thing.


    Saturday, April 9, 2016

    She's trying to Stand Out - He's trying to Fit-In

    (Actor Doug Anthony Hutchison and his wife)

    Firstly, it's important to understand that dressing like the man in this photo won’t make you attractive to a woman like that.  He’s a Hollywood actor with money and fame… and in her case that’s probably what initially made him attractive to her. In fact she married him - in spite of the large age difference.

    To understand why he would dress like that when he’s out in public, remember the primal values that influence the way we all dress :
    • to fit-in and be accepted by our social group
    • to stand out in some way that raises our social status
    • and to be sexually attractive to potential mates within the group.

    Men are more inclined to be influenced by values #1 and #2… while women are more inclined to be influenced by values #2 and #3.  That’s why she’s dressing to stand out, while he’s dressing to fit-in with all the other men on the street.


    So by dressing the way he does he's hoping to fit-in with what most men are wearing these days... while at the same time raising his social status by having her by his side.

    Or if you want to look at the relationship in even simpler terms, she's offering the primal currencies of youth, beauty and sexuality... and he's offering the primal currencies of money, fame and status. 


    But if you don’t have money and fame and you want to remain attractive to your partner, then what you have to do is trigger sexual attraction by sending primal signals about your masculinity.  And that can be done by :
    • taking a minimalist approach (no big logos or wording)
    • highlighting your best physical features (shoulders, chest, butt)
    • using dark and solid colours as the foundation of your wardrobe
    • and making sure that everything you wear is simplestrong and functional.

    Always keep in mind that the feminine approach to fashion is to use the concept of 'decoration' to enhance beauty and sexuality.  So when they dress a man they naturally tend to choose fabrics and colours that make him look more pretty than manly.

    So don't rely on your girlfriend, wife or mother to choose your clothes for you... not even as gifts!  


    Finally, when it comes to wanting to fit-in with your friends and co-workers to gain their acceptance and support, keep in mind that as much as they may like you, they don't really want you to be more attractive than they are, or to be more respected or successful than they are.

    In short, they're not going to be keen on anything that increases your status within the group. So they'll probably try to make fun of you, in the hope that you'll give up on your new way of dressing. 

    It's all part of our primal pack mentality. We humans have learnt to survive by hunting in packs, and living in packs (social groups).  And at a psychological level, groups have Alpha personalities, Beta personalities, and Gamma personalities. 

    The higher up that pecking order you are, the more status and privilege you'll have, and the more potential mates you'll attract.  And that's the last thing your friends and co-workers want for you

    So always wanting to fit-in by dressing the same as they do isn't actually going to help you in life. Given half a chance they'll do whatever they can to be more attractive, or more successful, or more respected than you. 

    You're better off being your own man, and developing your own expression of Alpha Styling. 


    It’s a Primal Thing.