Saturday, May 23, 2015

Why Celebrities follow the Average Guy

I’m always amused when I see a photo of a celebrity who’s dressed like an average guy, and standing next to a luxury car.  Because you can bet that he doesn’t actually see himself as an average guy.  In this case it's Mr. Justin Bieber… an international celebrity… a VIP.

However his preference for 'street' fashion is easily explained from a psychological perspective!

The way we all dress is influenced by 3 primal values… and it doesn’t matter if you’re a celebrity or not… these values are hard-wired into our psyche :
  1. to fit in and be accepted by our social group (tribe)
  2. to be different and raise our status amongst that group
  3. to be sexually attractive to potential mates within the group.

So when we look at Mr. Bieber we see a young man who is trying very hard to look like other guys his age, and no doubt like the guys he socialises with. That's value #1.

He has ink (tattoos), and he seems to prefer baggy-crotch pants, and wearing them so low they look like they might fall down. But again that’s value #1… an attempt to give him street-cred... which is good for his career.

Now we come to his expensive car(s).  This definitely sets him apart from the average guy, and makes him very desirable as a potential mate.  That’s an expression of values #2 and #3.

However the average guy doesn’t realise that celebrities are actually following what’s being worn on the streets… simply because, like everyone else, celebrities want to fit in and be accepted too. 

So next time you’re thinking about following what some rich celebrity wears, keep in mind that he’s most probably being influenced by what the average guy on the street is wearing.

And unless you’ve got the money and fame that he has, copying what he wears is only going to make you look average, and insecure about who you are. And neither of those are a turn-on for  most ladies.

You’re much better off wearing a style of dress that makes a strong masculine statement wherever you go.  A style of dress makes a positive impression across all age-groups and cultures.  It's something that many celebrities have to pay a Personal Stylist to create for them :
  • take a minimalist approach (with little-to-no decoration)
  • highlight your best masculine features (shoulders, chest, butt, thighs)
  • and use dark and solid colours as the foundation of your wardrobe.

It’s a Primal Thing.



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