'Image Projection' is a term used by close protection bodyguards to describe the tactic of dressing in a way that looks professional, strong, and capable.
And that's just as important for VIP's, sports stars, celebrities and corporate executives.
In fact whenever I'm guiding someone on how to strengthen their business image and prompt greater respect from people, I give them the same advice I'd give to a professional bodyguard :
" Always look like you're worth more than the client is paying you! "
That basically means dressing Alpha Style... and it's something you'll see actors and celebrities doing for any event that's going to be televised. They make sure they dress in a way that looks :
- and functional
- with an obvious quality
- and an understated elegance.
It's the fit, and the fabric, and the accessories that will make the difference.....
Watch : a strong looking quality timepiece with either a metal or leather band.
Shoes : preferably a strong 'chisel' toe, and an extended stitched sole.
Folder : a quality zip-up leather folder... and a strong looking business pen.
Bags : And if possible, ensure that and any bags you use on business trips are also leather.
Now here's the link to the International Close Quarters Protection Operators Association blog :
It's a Primal Thing.