Thursday, June 19, 2014

Trend Setting - a short example!

I recently heard English fashion consultant Gok Wan (below) describe the essence of fashion as being about 'elitism.' In other words, he thought we all use fashion to try and achieve an increase in social status.

To explain that in more detail, we humans are hard-wired to try and raise our social status by wearing something that makes us stand out in our social group (our tribe).

And that’s the psychological trait that the fashion industry works on… constantly developing new trends that offer us the opportunity to stand out from the crowd.
Fashion designers have to come up with new ideas every season… and to make their new trend more attractive, they often pay celebrities, actors and sports stars to model what they've designed.

Then other celebrities pick up on the idea, and they wear it too so they're seen as being ahead of the pack... elite... different from ordinary people.

Then the trend gradually expands until you finally see versions of it in stores like Target or K Mart. But by that time, a new trend has appeared at the top of the fashion chain.

All this is based on the 3 primal values that influence the way we all dress :
  • to fit in and be accepted by our social group
  • to be a bit different and raise our status in that group
  • to be sexually attractive to potential mates within the group.
It’s interesting point is that men are more inclined to be influenced by values #1 and #2… while women are more inclined to be influenced by values #2 and #3. 

Consequently, men will usually wear whatever fashion trend the men in their social group are wearing. One common example would be long baggy board-shorts… which most women don’t attractive on men at all.
But things are changing, and men’s swimwear (and casual shorts) are going to get shorter and shorter over the next few years.
Swimwear has to get shorter… the fashion industry has made board-shorts so long that some styles reached below the knee… so they’ve got nowhere else to go now but 'up'.
This new trend is something that’s going to please a lot of women. And whether men realise it or not, that response from women is going to please a lot of men!

 It’s a Primal Thing.

Sunday, June 8, 2014

The Long and Short of It !

For the vast majority of guys the idea of wearing shorts like this would be unthinkable… but only because we (men) have spent so many years wearing very long baggy shorts… shorts that most women don’t find attractive in any way whatsoever.
But the idea of men wearing fashion that shows off their legs is nothing new. In the television series Magnum P.I., Tom Selleck wore short Navy-issue swim shorts back in the 80’s. See photo below.....

But don’t worry guys… you won’t have to even consider wearing short shorts for a few years yet… because it will take that long for the concept to gradually filter down through the fashion industry.
The fashion designers have to try and come up with new innovations every season… which is why many fashion ideas are cyclic… reappearing every few decades as an exciting new trend. It's how the industry makes money... by constantly offering new trends that they hope you'll find attractive enough to follow.
However shorts like this should come with a warning : Women would prefer that shorts this short are only worn if you actually have reasonably good legs, and a nice butt.
It’s a primal thing… perfectly natural… women are hard-wired to enjoy looking at a fit mature male body. It doesn't mean that they want to have sex with you... it just means that they find the look to be pleasing to the eye.

But if you're single, keep in mind that the more women you can attract, the more you have to choose a potential mate from!
As proof of this primal attraction, here’s a link to a short article (by a woman) in praise of Bradley Cooper’s ridiculously short shorts in the top photo :
For those readers living in the Northern Hemisphere, here’s a link to a blog post on understanding the primal nature of swimwear. Over the last four Summers, it has proven to be one of my most popular posts :


It's a Primal Thing.