Wednesday, April 9, 2014

Town & Country Series - Put your Best Foot Forward

I think you could safely say that the RM Williams dress boot is an Australian icon... which is why you can often see them worn in the big smoke... and even by Prime Ministers (see photo below).

The reason why it's popular is because the design appeals to the Australian character... it's simple, strong and functional... with an understated elegance in the styling of the toe, and an obvious quality in the materials and construction.

And it's understandable that most men want to wear the same style of boots that other men are wearing... it's a primal thing... we are all hard-wired to dress in a way that follows 3 primal values :
  • to fit in and be accepted by our social group (tribe) 
  • to be a bit different and raise our status within our group
  • and to be sexually attractive to potential mates within our group.

For most men, those first two points are of major importance... especially when it comes to business. We all want to be accepted by the people we're dealing with... but we also want to be different in a way that can raise our social status, and prompt greater respect from the group.

That can mean something as simple as wearing a jacket, or a particular tie or hat. But that primal want can also be achieved by wearing a boot that's a bit different... a bit out of the ordinary.

It's all part of the tactic called Image Projection.... which is a term used by close protection operatives (bodyguards) to reference the way they demonstrate professionalism and prompt respect from people.

The concept is simple but very effective : if every item of clothing you wear expresses the same strength of character, then the overall effect makes positive psychological impression.

The same tactic is used in the corporate sector, but generally not to the same degree of detail.

And when it comes to footwear, it's important to keep in mind that what you wear makes a statement about your 'footing' in life. So you might consider investing in a boot that's a bit different... like a suede boot (above), or a boot made from crocodile, alligator, or even ostrich.

Either way, the boot will fit-in with what many other men are wearing, but at the same time it will be a bit out of the ordinary... and show that you're confident in who and what you are!

Another example (above) is a dress boot made in a dark snakeskin print. It's a bit out of the ordinary, but it's something that people will certainly notice... especially women. Women generally notice shoes (and boots)... and an interesting boot suggests an interesting man! 
And that brings me to my next point. If business requires you to attend casual social functions, it can be advantageous to maximise your attraction factor by wearing a boot that looks a little less formal and a little more eye-catching. The dress boot below is just one example of what I mean.   
Finally, when it comes to choosing a belt, try to complement the colour and the leather of your boots. For doing business in town, I recommend you choose a belt that's around 3cm wide, and has a solid business buckle.  

It's a Primal Thing. 

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