Friday, June 21, 2013

The Combined Effect of Alpha Styling

Like most designers, Ralph Lauren (above) and Georgio Armani (below) don't necessarily wear the striking fashion trends they present on the runways of Paris and Milan. In fact they usually
dress in their own expression of Alpha Styling : simple, strong, and functional...
with an obvious quality... and an understated elegance.

The point to keep in mind here is that the subtle impact of Alpha Styling is created when you combine a number of items that may seem plain, but together they make an
impressive psychological statement.
Even Scott Schuman (The Satorialist) dresses in a way that's distinctly masculine... which is
often in stark contrast to the unique and unusual fashion statements he photographs.

To create your own personal expression of Alpha Styling :
Avoid clothes with excess decoration
Highlight your best physical features
Use dark and solid colours as your base.
It's a Primal Thing.

Monday, June 10, 2013

Men want to fit in - Women want to stand out

When it comes to Image Projection, the 3 primal values that influence the way we dress are:
  1. to fit-in and be accepted by our social group
  2. to be different and raise our status amongst the group
  3. to be sexually attractive to potential mates within the group.
Men tend to be most influenced by #1 and #2 (fitting-in with what the other guys are wearing, but being just a bit different)… while women seem most influenced by #2 and #3 (raising their status by highlighting their best sexual features… breasts, bum, legs, etc).

The thing to keep in mind about the way you dress is that your personal style has a lot to do with the people and events that influenced you as you grew up. But keep in mind is that you’re the only one who had that unique mix of experiences… so other people aren’t necessarily going to appreciate your style in the same way that you do.

I was at the local shopping centre with my wife recently, and I commented on a young couple who walked past.  She was wearing a very short dress that she obviously felt highlighted her best physical features (legs and bum)… and he was dressed like a little boy, complete with baggy-bum shorts, a baggy singlet, and a cap on sideways.

The ‘Lost Little Boy’ look is a popular trend for young men at present, so I can understand why he wanted to fit-in with the other young men in his social group.  But from the young woman’s point of view I was left wondering how she could possibly find that style of dress attractive in a man.

I said to my wife “I can see why he’s attracted to her… he wants sex, and a sexy looking girlfriend to raise his status amongst his friends.  But what could she possibly see in him?”

“A relationship!” my wife replied “...and she’s not going to jeopardize that by pointing out that he and his mates dress like little boys instead of virile young men.”

So you see it all comes down to different values between the sexes.  Men are hard-wired to want regular sex (the natural drive of testosterone)… and women are hard-wired to want a relationship… a long term commitment that assures the woman that the man is going to stick around and look after her and their children. 

It doesn’t matter that they’re not married (yet)… the hard-wiring is still in play.  She’s thinking ahead, long term… but he’s  usually just thinking ahead to the sex that might be happening tonight :)

All this is part of our primal programming – a set of behaviours that have ensured the survival of our species.  I call it The Primal Game, and I post regular insights on the Facebook page that supports this blog.

It’s been interesting to note that a growing number of women are also ‘following the Facebook page.  They’re interested in understanding the strange way that men think… just as men are interested in understanding the strange way that women think.

So regardless of whether you’re single or married, male or female, The Primal Game insights can help you understand the underlying psychology of the many relationships that you have in your life... with friends, with family, customers, and co-workers.

It's a Primal Thing. 

The Primal Game : The Strategy of Image Projection

Photo from 'The Last African Warriors' by Gianni Giansanti
When I first came across this photo of a Mursi warrior I looked at it through the 3 Primal Values that influence the way we dress :
  1. to fit in and be accepted by our social group (tribe)
  2. to be different and raise our status amongst that group
  3. to be sexually attractive to potential mates within the group.
From that perspective I saw was that :
  • he’s wearing Mursi facial decoration in order to be accepted
  • but to raise his status he’s wearing the tusk of a dangerous animal 
  • and no doubt that’s a very hot look amongst the young women of his tribe.

I’m sure you’ll agree it’s a very striking photo… but that particular look just wouldn’t have the same affect in our everyday life. So my question is this... how would you describe the way you dress at work, or socially?  Just finish the following statements in your mind :
  1. I fit-in to my particular group by wearing ............
  2. I strive to be different and raise my status by ….........
  3. and to be sexually attractive to potential mates (or my partner) I ............

The answers (or any uncertainty) can be very enlightening,
and highlight how you can easily lift your game!

It’s a Primal Thing.

Thursday, June 6, 2013

How Women See Men’s Swimwear

Summer is coming for all the readers in the Northern Hemisphere, so here's a collection of insights from the ‘It's a Primal Thing’ Facebook page :

In regard to wearing Speedos, if a woman likes the look of you – your physique, your face – then she’s usually happy to see as much of you as she can. But if she isn’t attracted to you, then she won’t want to see all the finer (masculine) details that wearing a pair of Speedos has to offer.

Euro Trunks and short Classic Trunks (see photo above) are certainly options worth considering. They aren’t as ‘in-ya-face’ as Speedos, but they still expose the legs and highlight the butt… which is exactly what most men find attractive about women’s swimwear.

Most women put a lot of thought into the swimwear they buy... the fit, the colour, the pattern, all have to be considered. It’s a very important process because the garment has to make her look attractive, and highlight her best physical features.
However men don’t always appreciate the selection process. In fact they can often look past the garment and focus on the features being highlighted. And that can lead to statements like “Bikini? What new bikini? Oh I see. Yes it’s very nice darling.”

Men on the other hand have a very different selection process. They tend to be influenced by what the other men in their social group are wearing… which can sometimes lead to them looking less attractive than they could be.

Unfortunately you won’t find many women who say “Oh look, my man is wearing the same ridiculously long baggy board shorts that every other guy on the beach is wearing. Whoopee!"

So remember - when most women see an attractive guy wearing long brightly coloured board shorts, they don't focus on the shorts. First they'll look at his chest, shoulders and arms... then his face... then they'll probably think to themselves "Those damn baggy shorts are stopping me from getting a good look at his legs and his butt."

It's a Primal Thing.