Monday, January 2, 2012

What's Masculine Fashion, and What's Not

Whether you realise it or not, everything you wear makes a statement about who you are, and what you value at this point in your life. 

For example, you might value looking casual and relaxed, or trendy, or sexy, or tough and scary.  But what ever it is you value, it's important to understand that you probably didn't always dress in the way you're dressing now.

Throughout your whole life the way you dress has been in a constant (if not gradual) state of change.... caused by going through different stages of your life. 

And with each stage you were affected (at an unconscious level) by three primal values that are hard-wired into the human psyche :
  • to fit-in and be accepted by the group you belonged to at the time
  • to be different in some way and raise our status in the group
  • to be sexually attractive to potential mates within the group.
As I'm sure you can appreciate, these factors cause men to dress in very different ways as they progress through their teens, then their 20's, 30's, and 40's.

Each decade comes with a different set of values to live life by!

This naturally creates different expressions of masculinity. For example, the social rebellion style of the teenage years is eventually replaced by the working-and-dating style of dress of their 20's.

However, throughout all of these stages there is actually a style of dress that is appealing across all the generations... because it expresses values that are distinctly masculine :
  • simple... with no unnecessary decoration, buckles or straps
  • strong... form-fitting, and preferably in dark colours or patterns
  • functional... wear only what's needed for what you're doing.
Because an Alpha personality understands the primal game of creating respect and attraction, they naturally take those parameters further by adding :
  • an obvious quality... which creates higher status as a potential mate
  • and understated elegance... an attention to the line and finer detail.
For an example of what Alpha-stying  looks like, below is another photo of actor Bruce Willis. What he's wearing could be worn by any generation.... and it would prompt a positive response from both men and women, in any country. 

Finally... another way of understanding what's masculine is understanding what's feminine.

Although the parameters of masculine styling can be summed up with the three basic points of simple, strong and functional... feminine styling can be summed up in just one word : decoration.

In essence, women use decoration in its various forms to enhance their beauty and/or sexuality. Following are just some examples :

hair colouring = decoration
hair accessories = decoration
lipstick and make-up = decoration
ear-rings and necklaces = decoration
watches, bangles and rings = decoration
fabric colours, patterns and textures = decoration
big sunglasses with wide sides and bling = decoration
shoes with an excess of buckles and straps = decoration
handbags with an excess of buckles and straps = decoration.

You'll notice in this photo of Bruce Willis (below) that he isn't exhibiting any of those decorative traits. His look is completely masculine : simple, strong and functional, with an obvious quality, and an understated elegance. The appeal is universal.

It's a Primal Thing.

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