Since I started writing about dressing in a way that triggers positive primal reactions in people I've spoken to a wide range of men - from various age groups - about how they felt about the concept. Their responses usually fall into one of 3 catagories :
1) some men chose to ignore it because they think they don’t need it
2) some have played with the concept a bit here and there
3) while others have embraced it wholeheartedly.
All of these responses are understandable when you take ‘values’ into consideration. I’ll explain what that means…..
The word ‘values’ simply refers to how much we value something... and the three primal values that influence the way we dress are :
1) to fit-in and be accepted by the group
2) to be different and raise our status amongst the group
3) to be sexually attractive to potential mates within the group.
That first value is incredibly strong. We humans are hard-wired to fit in with the group we belong to. So we tend to dress in a way that our group finds acceptable.
One example of this is men wearing bright baggy board-shorts at the beach. It’s common in countries such as Australia and America… but not as common in Europe, where short euro-trunks are still popular.
The second primal value usually involves wearing something that’s a bit different… something that makes us stand out in some way… which is why people (even men) follow fashion trends. They think (hope) that it’s going to help them be noticed.
And while a lot of fashion trends will certainly get you noticed… if the overall message of what you’re wearing is not a masculine one, then most of the people who notice you will lose interest and just turn away… simply because they think you’re strange, or weak, or too girlie.
This is the pitfall of blindly following fashion trends… and it’s something that even celebrities and sports stars fall victim to.
One example is men wearing large (feminine-style) sunglasses. And another is the ‘little boy’ look that comes from wearing long baggy shorts and big t-shirts.
But as I’ve already stated, that first primal value is incredibly strong. So if a person of influence starts to wear some new or different fashion idea... then others of high status will often follow.
That elite following will create a trend, and give the idea a high value. And more and more people will start to follow that trend, so that they too can have the latest fashion advantage.
And then along comes Alpha-styling with its inherent primal attraction. But it’s a relatively unknown concept… and consequently it doesn't seems to have any great value (yet).
It exists… we see it on the street occasionally… and personal stylists obviously use it when they dress celebrities… but it’s a concept that’s not really understood by most men, nor by most women.
So what’s a guy to do? Does he let go of a popular fashion trend that has an established value, because everyone is wearing it? Or does he embrace a more primal way of being masculine?
On the one hand, most guys want to fit-in to their social group. But on the other hand they also want to be a bit different and raise their status amongst the group. And they definitely want to come across as being sexually attractive to potential mates within the group.
It’s all about survival of the species really : trying to pass on your genes (via mating) by first fitting-in to the group, then trying to raise your status by standing out in some attractive way.
So it’s no surprise then that some men have chosen to either :
1) ignore Alpha Styling because it doesn’t have a recognised value
2) or played with it a bit, but not strayed too far from popular fashion
3) or embraced it wholeheartedly, and had great success with it.
Alpha-styling works because it sends a primal message… a message that simply cannot be ignored because it’s hard-wired into our brains.
It’s a message of confidence and strength and virtue... and those qualities prompt respect from other men, and attraction from women (even in business).
So next time you get dressed to go to work or to a social function keep this in mind :
Following fashion trends just makes you ‘fashionable’… it doesn’t automatically make you attractive or impressive (as a man).
That's why I recommend that you always strive to dress in a way that prompts a positive primal response in people.
It's a primal thing!